Image of BB-8 from the new Star Wars film The Force Awakens

The Business of Art – Star Wars Toys $$$

If you want to talk big business and art, talk Star Wars.

In 2012, Disney purchased Lucasfilm so as to acquire the rights to produce more Star Wars films.

Which they are now doing…

There are at least three upcoming Star Wars films that we know about:

Star Wars: The Force Awakens – coming out on December 18th of 2015


Image of Star Wars the Force Awakens movie poster

Rogue One: A Star Wars Story – coming out in 2016



Star Wars: Episode VIII – coming out in 2017



The Business of Art – Star Wars Style

Even if the new Star Wars films aren’t blockbusters or particularly good, they will still all rake in hundreds of millions of dollars in ticket sales and reap in even more revenues from game and toy sales.

Just so you know Hasbro Toys, Lego, and EA will rake in the cash from toys and game sales while Disney will get licensing fees from them all. Disney gets the ticket and DVD sales money.

Anyways, Star Wars is going to boost the fortunes of toy makers like Hasbro and Lego to a huge extent. With so many Star Wars films to come, the revenue these companies are about to experience probably has them all drooling.

We can already see their fortunes being boosted (scroll down).

Ultimately this should underscore something for you… art is big business. Art is powerful. Art exists in an extreme number of forms and is ubiquitous in your everyday life.



A Specific Example of The Business of Art – The Toy That Got Lucky

Image of BB-8 from the new Star Wars film The Force Awakens

Did you know this stupid thing was just coincidentally similar to a toy company’s existing toy so they styled it like the movie and bam $$$$$$$$

There’s hope for us all.

In fact you might just be buying one for somebody in a matter of hours because black friday is upon us.


The relatively unknown robotics toy company Sphero had been making little remote-controlled balls for years. It’s purely coincidence that the toys looked just like BB-8, an adorable little droid in the upcoming movie, Star Wars: The Force Awakens.

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The Business of Art – Star Wars Toys $$ by Jordan Wunderlich is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

3 thoughts on “The Business of Art – Star Wars Toys $$$”

  1. No just talk Disney.
    Billions and billions of dollars in sales year after year and their entire business is art.

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