From the ‘I’m Not a Content Farm’ but act like one department…..
Uber has always been a popular topic for media outlets to talk about… but this week has been weird as sh*t. Over 253 articles were published on just one general Uber topic in the space of a day. 253. That does not include the other Uber subjects and articles that have been posted this week. Frankly that seems absurd…
And Motherboard is talking about Uber with such a new ferocity it has weirded me out.
So just from Motherboard these last few days… We have 20+ articles…
The theory is quite simple: Uber, along with other ride-hailing startups, will decrease carbon emissions in cities where it operates by lessening people’s reliance on personal automobiles. But does it stack up?
Meet the people who, for one reason or another, refuse to use the taxi app.
And you know, Motherboard often rails against content farms… and yet they’ve published over 20 articles on Uber in the space of a few days.
I even witnessed five articles discussing Uber all published back to back. Their entire home page was just Uber. If that’s not as annoying as a content farm or as suspicious as Fox News than I’m a horses ass.
I honestly don’t know why Motherboard thinks their obsessive coverage of Uber is a good idea. Perhaps they saw a blogger making niche Uber content and decided to out compete him in that niche by having their writers constantly write on Uber. Maybe Uber gave them a bunch of money. I do not know. But I’d like to know.
(this weeks data, which should let us see the uptick I'm talking about, is only partial)
I don’t know what’s happening and this article isn’t meant to tell you. But this is an interesting development and I am definitely going to be looking further into this as time goes on to see if there’s some weird media revival concerning Uber going on, or if Motherboard is trying to push out content for ad $$$, or something else is happening.
Sometimes popular media changes with the wind and it’s interesting to document…