Yashica – Coming Soon to an Amazon Near You


The world of photography gear is set to expand again… but this time in a very dumb way.



Yashica was a Japanese manufacturer of film cameras… the Yashica brand is now owned by a Hong Kong based company. That Hong Kong based company has rebooted the brand and launched a kickstarter for a new camera.


The Unprecedented Camera – digiFilm™ Camera Y35

Coupled with the masterpiece design of the first electronic controlled shutter camera in the world, the YASHICA Electro 35, featuring with the Unprecedented digiFilm system, YASHICA Y35 camera brings in an extraordinary photography experience.

In both appearance and sensation, YASHICA Y35 recaptures the joy and meaning of analogue-photography but eliminating the time and expense required for film development.

Taste as analogue camera, need to load a “digiFilm” to create your album. A brief pause is required to wind on the film before shooting. At this millisecond of pulse, it grants us time to inspire and think, the exact moment the shutter snaps.

The digiFilm™ System

The innovative digiFilm system was created by YASHICA. It features a glass lens for super sharp photos, an advanced automatic mode that makes sure every shot is perfectly exposed with an aperture of 2.8 as well as lot of creative digiFilm.


1/3.2-inch CMOS sensor
14 megapixel photos
Built-in viewfinder
Apertures of f2.8
Focal Length 35mm
A minimum focusing distance of 1m (~3 feet) to infinity
5 selectable steps shutter speeds 1s, 1/30s, 1/60s, 1/250s, 1/500s
SD card storage (wifi card compatible)
Micro USB connectivity for data transfers
Tripod mount ready
Operate with 2 x AA batteries
Image controlled by digiFilm™

Read Yashica's whole kickstarter: https://www.kickstarter.com/projects/1940283777/expect-the-unexpected-digifilmtm-camera-by-yashica


So the new camera is a very low spec digital camera that uses “digital film” cartridges to change camera settings instead of you know… using buttons on the camera body. Which as you can see really doesn’t have any controls on the body.


This is a toy camera. That’s all you need to know. Digital film cartridges are incredibly gimmicky and do not solve any legitimate problem. It does not make it easier or simpler for the average person to change settings. It certainly does for kids though…


It is a toy.

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